WEXNET 2014 has been a great opportunity to meet and understand Pakistan women entrepreneurs. Almost 90% business ladies deal into clothing of any kind. No matter what area they choose for merchandising, finally they do add clothes to it. Thus, even the stalls of beddings, jewelry, paintings and other items had a hanger for clothes display as well.
They can amaze anyone with the fineness of their work, skill and confidence. They are open, honest and easy to talk to.
Regional traditional embroidery combined with modern seasonal fabric and cuts, traditional work as ajrak, chundrey, block printing, hand embroidery, gota work, embroided attachments, modern clothing, and even the blended Western clothes were available.
I spoke to them out of my curiosity. My questions were:
Answers were very interesting.
Generally, the Pakistani women entrepreneurs said they opted for the profession due to various reasons.
I got overwhelmed to interact with a couple of Pakistani women entrepreneurs who belonged to small cities and towns where people are too poor to afford a meal per day. So, being prosperous, they give work to those deprived people through either utilizing their local skills or by teaching them some skills as embroidery, cutting, stitching, dying and so on. This way, these entrepreneurs help the poor and conduct their businesses simultaneously.
Some of them let the new or emerging entrepreneurs to use their platforms to market their products on sharing some profit.
Answering my rest of the questions, they generally agree that now clothing is a saturated business avenue and they are not getting their right profit despite the tedious and detailed work they have to put in. Still, they are into it because somehow it is a profitable business. So, they are happy even with their low profit margins.
Almost all of the Pakistani women enterpreneurs believe that only their creativity, quality, and specialty are the factors that ensure good profits.
For many of them, their business is first their passion and then a source of earning. So, they don’t care even if they don’t earn huge. They are glad to utilize their creativity and pursue their passions.
For some of them, helping the poor is the main motivation behind their trades. They want to help the poor in one way or the other, no matter they earn slim returns.