I have been working on various kinds of assignments during my corporate writing career and came across some interesting experiences. An interesting aspect of commercial blogging is its emotional aspect. Usually, putting all physical reasons aside, people feel motivated to buy something due to is emotional reasons as well. And, sometimes, it is more important than the physical or material reasons. For instance, people like to spend money on things that appeal to their aesthetic tastes, help them look more trendy, give them a respectable status in society or so. For example, there are people who will consider the looks, feel or and color of a technological or non-technological gadget at No.1.
In a society, where there is no concept of importance of emotional needs, taking care of the emotional needs along with the all other desires of the clients is a new concept. But for a real success, not only reaching out minds but also hearts will play a crucial role in the promotion and sale of a product, skill or service.
Though technical sides of things are undeniably important but what if one is not happy at heart; he won’t be ready to pay. I saw people buying things at their face value rather than their technical facility. A friend of mine preferred the color of her cell phone to its fluidity. So, naturally clients will prefer those cell phones or items that fulfill both of their desires.
The awareness is a positive change in society where some educated and smart business people and corporate bloggers have identified the urge and started to work keeping both the mindsets and emotions of their clients in view. They not only satisfy the customer-needs but also are successful in creating the needs for what they offer.
Same is the case with corporate blogging as well. The blogs that take care of the Feeling and Likes/dislikes of their viewers will beat the promotional reviews that are purely mechanical.